To be a delegate of the 21st PAC, you’ll need to shell out Php16,500 if you’re a professional and Php12,500 if you’re a student.  I went to 2 of the previous PACs not as a participant but just to hangout and drink with some friends (free booze) but this will be my first time to participate – we’ll see how it goes.  Anyway, don’t pass out the chance to get free passes.  Who knows you might win and get in for free.  And if you already have one then bring a friend – the more the merrier.  Check out the details below:

PERSPECTIVES
Post your own perspective & win!
You and a friend can see every side of the 21st Philippine Ad Congress for FREE!
Simply share your perspective on the Ad Congress TV commercial either on our website or via mobile, and you might just see yourselves as winners.

Mechanics:
Via Web

1. Sign up an account.
2. Click on Perspectives.
3. Submit your perspective. You may submit as many perspectives as you want.

Via Mobile

1. Register by texting ADCON REG <First Name/ Last Name/ Email> to 2966.
2. Submit perspective by texting ADCON TINGINKO <Your perspective> to  2966.

Duration: August 5 to November 2, 2009
Prize: 1 Winner of 2 Delegate Passes

FORUMS
Submit your own ending & win!
Ano sa tingin mo ang dapat ending ng commercial?
Tell us who you perceive is guilty, and post your ending now for a chance to win 2 Araw Awards Tickets!

Mechanics:
Via Web Only

1. Sign up an account.
2. Click on Forums.
3. Choose the Topic: Ano sa tingin mo ang dapat ending ng commercial?
4. Post your reply.

Duration: August 5 to November 2, 2009
Prize: Top 3 Winners get 2 Araw Awards Tickets each

http://www.adcon.com.ph/

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• 1 out of 8 couples married in the US last year have met via social media
• 96% of Gen Y have joined a social network
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• IPod Applications download hit 1 Billion in less than 9 months – that’s a lot of downloads
• And of course, Social media is now the number 1 activity done online and has overtaken pornography… BOOO!

I’ll leave you at that – more interesting facts on the video below:

COOL RIGHT?  Whatyathink?

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By the way, here’s her number: 0908-8933333 (cute girl)

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YEAH BEER!

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The german is Bruno Kammerl and you’ll learn more about him on the site.  Try using google to translate the site.

This is proof that a good way for a video to go viral is to simply ‘wow’ your audience.  Branded or unbranded, if people are entertained – then they’ll be just like me and pass on the disease.  Interesting huh?  If I try to analyze this, its probably to demonstrate fun, ingenuity, precision and out of the box thinking – could it be that they wanted their viewers to feel that the new Microsoft Office Project 2007 has those traits?  Maybe…

Bottom line, it drove traffic to the site and that’s the first step.   Here’s the vid:

On the topic of viral, I’ve seen a couple of brands who don’t really understand how to go about it.  Often times they miss the point of how videos, images or even emails go viral.  I’m not an expert but if you ask me the minimum requirement is that whatever you do it should hit something in your audience whether it’s humor, fear, curiosity, etc.  The trick is to find something that will ‘wow’ them and balance it out with the brand/campaign personality – quite a challenge.  Focus on the emotional benefit – the take away, the buzz.  Branded or non-branded – as long as it’s awesome.

Imagine if the Hayden and Katrina scandals were actually viral videos done by Bench.  Huge success right?  Think about it.

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Paalam, Tita Cory

I’m watching the live coverage of ABS-CBN on the funeral procession of our beloved former President Cory C. Aquino.  It’s a sad day today in the Philippines and I’m sure that all filipinos either have their eyes glued on the tv or went to the streets to show support. The Cory Magic is what they call it – it inspires you and it makes you want to stand up and go to the streets.

While watching this, I wondered who else has this massive effect on the hearts of the Filipinos.  Then I thought about our current president GMA (Gloria Macapagal Arroyo), will people hit the streets for her?  I wonder.  How about Erap – maybe right? Anyway, think about it.

She’s a Marian devotee and the sisters predicted that she will die on a first Saturday which exactly what happened because this is the day of  the week for Mama Mary.  It is also said that the gates of heaven are open from 1am to 4am – so it just goes to show that our beloved Tita Cory is now in the presence of our maker.  I can imagine her now with Ninoy.  Finally, together again.

Tita Cory, I’m sure you are in a better place now.  Thanks! Paalam po.

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I’m not an expert in Paella but this surely is one of the tastiest rice dishes that I have ever had!  Yeah!  Just message me if you want to get the contact number to place your orders.

As you can see, its as big as an opened up newspaper

After feeding around 15 people... whew!

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Anyway, a few weeks ago I struck gold and we found a branch at the newly renovated Cash and Carry mall – top floor food court.  Yum yum.

I gues it’s one of those things that reminds me of childhood.  Sweet!

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I’m sure that the magic of photoshop had something to do with this (if not, cool!).  I don’t mind owning one if ever they manufacture cute little vehicles like this.  Hahaha. Enjoy!

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